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MCC 5967: Direct Marketing: Inbound Telemarketing Merchants

High Risk

This category is a misnomer. It is best known for the broad swath of online adult content it covers. Take it from Mastercard: "Merchants that provide one or more audiotext or videotext services that can be accessed via phone, fax, or over an open network such as the Internet. The cardholder initiates contact with the merchant and all subsequent transactions. This MCC applies to information services offered over the telephone or the Internet, as well as to products that may be sold through such services. Information services are provided for a fee and may include polls, sweepstakes, adult chat and entertainment, sports scores, stock market quotes, horoscope readings, or other audio text or videotext services that consumers listen to, view, or participate in."

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