While this MCC encompasses a broad range of management, consulting, and public relations services, its primary chargeback is SEO and online marketing services, which are often placed under this MCC. When SEO (search engine optimization) services sell faux 'engagement', followers, black-hat SEO strategies, and 'clicks' on social media, they may violate guidance prescribed by the Federal Trade Commission, the Consumer Financial Protection Bureau, and those organizations' international counterparts. Identifying these violations and parsing legitimate consulting and online marketing services from illegitimate ones is a challenge for platforms and requires identifying the specific practices the business offers, where the business is located, and dozens of fraud and abuse vectors SafetyKit scans and monitors.