Inauthentic products
Detect fakes with brand- and SKU-level expertise that keeps pace with new products and counterfeiting tactics.
Expert-labeled data and classifiers built for the toughest Trust & Safety problems
Deployed at scale by



Use cases
Detect fakes with brand- and SKU-level expertise that keeps pace with new products and counterfeiting tactics.
Match items to recall notices, even when a listing never names the product or brand.
Identify items containing dangerous chemicals, explosives, and regulated substances, even when the seller doesn’t say what’s inside.
Uncover harmful websites and transaction laundering with comprehensive evaluations of site content, ownership, and payment flows.
Apply your platform’s exact policy line for adult and restricted content consistently across every post and content item.
Why SafetyKit
For Trust & Safety teams – the best data builds the best models, and the best models catch the most abuse. SafetyKit provides teams with the best data that they can't access anywhere else.
Labeled by experts and specialists to ensure the accuracy needed for Trust & Safety policies and enforcement.
Comprehensive data that captures obscure brands, niche goods, and new scam patterns that generic models have never seen.
Constantly updated as new products, recalls, and behavior patterns appear, so your data and classifiers don't go stale and lose effectiveness.
Leverage our classifiers out-of-the-box via API. Or train your own models on our labeled datasets.
Want to learn more?