Background
Eventbrite is a global marketplace for live experiences that allows anyone to create, share, find, and attend events that fuel their passions and enrich their lives.
Challenge
Marketplaces have a wide variety of policies to enforce, and the policies are constantly evolving.
Eventbrite needs to accurately enforce on everything from internal content policies to payment platform requirements - and account for the reputational risks associated with being a marketplace.
Solution
SafetyKit’s AI risk agents monitor events as soon as they are posted to ensure they are in compliance with Eventbrite’s policies and the policies of Eventbrite’s payments partners.
SafetyKit is far more accurate than legacy natural language processing models. When compared head-to-head with other vendors, SafetyKit’s precision was twice as high.
Josh Vredevoogd
Director of Engineering
Our risk agents review the images, video, and content of events posted. SafetyKit agents also investigate external links, following them to external sites, examining the content, watching videos, and flagging violating content.
SafetyKit's ability to handle that breadth of policy and handle those adaptations as policies evolved has been incredible and made us so much more flexible as an organization.
Nidhi Balasubramaniam
Senior Content Policy Manager
Before SafetyKit, Eventbrite was not able to manually review all the videos on its site - now, every video is screened for every policy area.
Results
- SafetyKit’s integration was frictionless and took less than two weeks. It enabled a key business launch that wouldn’t have been possible with an internal solution.
- Support for video content review enabled Eventbrite to launch new features.
- SafetyKit's expertise working across global marketplaces has enabled Eventbrite to deploy new policies more quickly.
