Your next customer might not be human.

AI agents are routing billions in purchases through LLMs like ChatGPT and Perplexity. Traffic to retail sites from LLMs surged 4,700% year-over-year, with agent-driven visitors showing higher engagement and purchase intent.

Visibility in this landscape depends on whether your safety and risk infrastructure can operate at agent speed. Marketplaces with manual review queues are being excluded. Those with real-time infrastructure are capturing the traffic.

How Trust & Safety Infrastructure Determines Agent Visibility

Agents route commerce based on marketplace reliability. They prioritize price, user ratings, delivery speed, and real-time inventory—all signals that depend on your ability to maintain quality at scale.

Generating these safety signals requires infrastructure most marketplaces don't have. That means real-time decisioning systems, automated policy enforcement, and fraud detection built for agent behavior patterns. Without it, agents exclude your marketplace from recommendations.

Traditional Systems Can't Generate Trust Signals at Agent Speed

Manual safety systems create delays that cost you agent traffic. When verification and approval queues slow merchant onboarding, the inventory agents need is unavailable on your platform.

This creates two problems:

1. Speed bottlenecks: Delayed onboarding means agents search elsewhere in real-time, making your marketplace invisible during critical shopping moments.
2. Quality gaps: Policy-violating listings that slip through manual review cause agents to deprioritize or exclude your marketplace from future recommendations.

Marketplaces need an automated system that approves compliant listings instantly while maintaining the quality standards agents require.

How SafetyKit Enables Agent-Ready Commerce

SafetyKit provides the real-time safety infrastructure marketplaces need to compete in agentic commerce by operating at agent speed without manual review delays. A $10B marketplace who partnered with OpenAI to enable purchasing directly from ChatGPT uses SafetyKit for merchant monitoring, fraud detection, and real-time enforcement.

Accelerated Merchant Onboarding

Automate document verification and policy checks to activate legitimate sellers in minutes. Catch fraudulent accounts and synthetic identities at signup, ensuring agents find verified inventory when they search.

Agent-Ready Fraud Detection

Detect fraud networks operating at agent speed. Surface coordinated fake listings, bot-driven accounts, and identity fraud rings in real-time.

Real-Time Listing Enforcement

Evaluate every listing as merchants post it, analyzing text, images, and seller history. Approve compliant content instantly while blocking violations.

Continuous Merchant Monitoring

Monitor merchant behavior patterns over time. Flag risky pivots, policy drift, and suspicious activity to maintain catalog quality.

The Path to Marketplace Success in Agentic Commerce

Agentic commerce is already reshaping which marketplaces capture traffic. The infrastructure you build now determines whether agents route transactions to your platform or exclude it. Marketplaces that act now will own the next wave of commerce growth. SafetyKit integrates quickly and operates at agent speed to generate the trust signals that drive recommendations and conversions.

SafetyKit provides real-time trust and safety infrastructure for marketplaces. Ready to prepare your marketplace for agentic commerce? to discuss your platform's agent readiness.