Custom Fraud Tooling for Marketplaces

High-growth marketplaces are under constant pressure to move faster, scale safely, and protect revenue while staying ahead of fraudsters who adapt and exploit new vulnerabilities. But most fraud review systems aren't built to handle this dynamic threat landscape - creating precision bottlenecks, swelling review queues, and stalled edge case decisions.

SafetyKit enables marketplaces to scale fraud detection through purpose-built reviewer tooling powered by AI agents.

How It Works

Fraud on marketplaces comes in many forms - fake listings, seller scams, buyer manipulation, and coordinated fraud rings. SafetyKit builds a detection system tailored to your policies and risk factors so we can proactively identify potential fraud patterns.

1. Direct data integration Your team sends us relevant transaction, user, seller, buyer, and behavioral pattern data in any format and cadence. We ingest and structure it for rapid analysis and cross-signal inspection.

2. Policy-trained agents We train agents on your internal risk policies, decision frameworks, and escalation criteria. They surface signals, explain their reasoning, and suggest next steps based on how your team works.

3. Reviewer-ready interface Reviewers see a unified dashboard with key signals, edge case flags, and recommended actions. Clear-cut cases move automatically. Ambiguous ones route to human review with full context.

4. End-to-end execution When a listing, seller account, transaction, or pattern of behavior is flagged as fraudulent, we trigger the appropriate takedown or workflow. Reviewers see all the evidence, guidelines, and suggested actions in one place.

Why Custom Tooling Works Better Than Internal Tools

Internal fraud tools often lag behind what teams need. They're slow to evolve, hard to maintain, and require months of engineering time for small improvements. SafetyKit addresses the core limitations of internal fraud tools through four key advantages:

1. Quickly ship updates SafetyKit deploys new fraud detection logic, policy updates, and workflow changes in hours. When a new fraud pattern emerges or your policies shift, we update the agents immediately. Your fraud tooling evolves at the speed your business demands.

2. Detect sophisticated fraud patterns across your marketplace SafetyKit catches coordinated fraud rings operating across multiple seller accounts, automated bot networks creating fake listings, AI-generated product images and descriptions, seller scams redirecting payments off-platform, and buyer manipulation schemes that traditional rule-based systems miss. Our agents analyze images, video, text, and behavioral patterns to detect fake storefronts, prohibited goods, counterfeit items, and fraudulent account networks before they impact revenue or user trust.

3. Deploy in days with human-in-the-loop confidence SafetyKit integrates directly into your existing workflows for immediate impact. Obvious cases resolve automatically, ambiguous cases route to reviewers with full context and recommended actions, and day-one deployment eliminates months-long testing cycles. This means faster decisions, shorter queues, and higher throughput without adding reviewers.

4. Build compounding intelligence from every decision SafetyKit transforms your fraud operations into a learning system. Every decision trains the model, every edge case refines detection logic, and every policy update feeds back into the agents. Over time, automation rates increase, false positives decrease, and your team's expertise becomes embedded in the system itself.

What This Means for Marketplace Teams

SafetyKit delivers clear ROI from deployment:

• Reduced costs: Clear fraud resolves automatically, eliminating thousands of hours of manual review while lowering chargeback rates and dispute resolution costs.
• Faster growth: Legitimate sellers and buyers onboard faster with less friction, accelerating their time to first transaction on your platform.
• Better operations: Reviewers handle only edge cases requiring human judgment, processing higher volumes without adding headcount.

SafetyKit's agents learn from every decision, improving automation and review quality over time. Better detection and faster decisions mean better performance across your entire operation.

About SafetyKit

SafetyKit is an agentic safety and risk platform that helps enterprises scale risk, safety, and operations across fraud prevention, content moderation, merchant monitoring, and compliance. We enable high-growth marketplaces to make faster, more accurate decisions while reducing review costs and accelerating legitimate user growth.

Our AI agents integrate directly into your workflows, learn from your team's decisions, and handle the repetitive work so your reviewers can focus on edge cases that require human judgment. We help teams with better detection, faster operations, and compounding intelligence that improves over time.

Get a demo to see how SafetyKit can reduce review costs and improve detection accuracy for your marketplace.