Brand Safety
Overview
SafetyKit's Brand Safety policy helps platforms ensure content and advertisements appear in appropriate contexts. Brand safety incidents can damage advertiser relationships, platform reputation, and user trust.
Platforms can deploy this policy to automatically classify content risk levels, enable advertiser controls, and prevent brand-damaging adjacencies.
Risk Categories
SafetyKit classifies content across multiple brand safety risk categories:
Harmful Content
Violence, hate speech, adult content, and other policy-violating material.
Controversial Topics
Political content, sensitive social issues, and divisive subject matter.
Low Quality Content
Spam, clickbait, misinformation, and content that degrades user experience.
Sensitive Events
Breaking news, tragedies, and crisis events requiring careful ad placement.
Detection Capabilities
SafetyKit uses advanced analysis to classify content for brand safety across multiple dimensions:
Content Analysis
- Text sentiment and topic classification
- Image and video content analysis
- Audio transcription and analysis
- Context and intent understanding
Risk Scoring
- Granular risk scores across multiple categories
- Configurable thresholds by advertiser or campaign
- Real-time scoring for ad placement decisions
- Historical content quality tracking
Industry Standards
- GARM Brand Safety Floor + Suitability Framework alignment
- IAB Content Taxonomy classification
- TAG Brand Safety Certified compatibility
- Custom category definitions for platform-specific needs
Advertiser Controls
SafetyKit enables granular control for advertisers and platforms:
Category Exclusions
Block specific content categories from ad placement.
Sensitivity Settings
Adjust risk tolerance thresholds per advertiser or campaign.
Inclusion Lists
Define approved content creators and channels for ad placement.
Reporting
Transparency reporting on brand safety metrics and incidents.
Enforcement with SafetyKit
When enabled, Brand Safety operates automatically to protect advertiser and platform reputation:
Classify
Score all content for brand safety risk in real-time.
Block
Prevent ad placement adjacent to unsafe content.
Alert
Notify teams of emerging brand safety risks for rapid response.
Report
Provide transparency reporting to advertisers on brand safety performance.
Platforms can configure brand safety thresholds globally or allow individual advertisers to set their own risk tolerance levels.
Ready to Deploy
SafetyKit's Brand Safety policy is available immediately. Protect advertiser relationships and platform reputation with comprehensive content classification and ad placement controls.
